Knoll Packaging’s 2022 MAC Advent Calendar won Best Limited Edition Pack at the 2023 PCD Innovation Awards.

Benjamin Cohen, chief marketing officer, said, “The 2022 MAC Advent calendar is a result of a deep collaboration between Knoll Packaging and MAC. The bar is set high each year to create an impactful, interactive and showstopping advent calendar. The latest realization continues to set this standard quite high! This coffret faced many technical challenges, including the ability to spin with no plastic components, and complex printing and wrapping methods. We couldn’t more excited about the results, and deeply appreciate MAC trusting Knoll to bring this concept to life.”
 
The structure is FSC Paper & Board to ensure material traceability and is manually wrapped with plastic-free metalized paper. The rigid box contains 24 individual folding doors to safely secure the product and to bring an interactive design to life.
 
The most complex part was the visual and spinning mechanics of the box. The ability to spin engages the customer and creates a “wow” factor. The interior of the box can also be lifted out by the ribbon handle, which makes this coffret a keepsake for the future. The advent calendar also features a challenging stamping and registration technique that requires technical expertise.
 
Lorraine Pouliot, VP of Sales, accepted the award on behalf of Knoll Packaging and MAC (BP’s 2020 Company of the Year) at the ceremony held in Paris.
  
Knoll Packaging will present its latest innovations, including the 2022 MAC Advent Calendar and 100% Knoll Ecoform Molded Pulp Compacts at LuxePack LA on February 16-17 (Booth B15).